قيادة التحوّل الرقمي عبر محفظتنا لتسريع إضفاء القيمة

We create digital strategies to provide our portfolio companies with the framework they need to effectively increase their digital maturity level, drive growth and strengthen productivity.

To achieve this, we work closely with our companies to instill a digital mindset that can adapt to changing customer preferences, innovate our products and services, and deliver complex operations. We also defined a Cloud and Data strategy to support the delivery of our digital transformation. This will generate commercial and operational improvements, enable more advanced data-enabled use-cases and analytics opportunities, and drive cost savings and more efficient ways of working. This comes with having strong digital capabilities, talent, and leadership with the right awareness and knowledge in the latest advanced technologies to support the execution of our strategies.